Benches you can't lie on. Cancel buttons you can't find. SaaS are learning from hostile architecture and not in a good way. Here's what that tells us about designing for fit, not just retention.

As AI makes SaaS features easier to replicate, traditional product advantages are blurring. What we’re calling relationship-market fit might be the next layer of defensibility.

Ten great Australian EVP examples, each with a clear promise, real proof, and great tone (and one with potential). A guide for anyone building a standout employee value proposition.

Customers are tired of noise. Tired of brands shouting louder and faster. Here's why the brands choosing clarity over chaos and presence over panic are quietly standing out.

The hidden advantage in complex markets isn’t more data, it’s deeper understanding. The challenge is, simply asking customers how they feel isn’t enough.

For brands with complex products from healthcare to technology, it’s a cruel truth that no one is interested until you capture their interest. And no, simplicity isn’t the answer.

The rise of zero-click search means Google is answering queries using AI, reducing traffic for businesses that rely on it. Big yikes. What does this mean for your content strategy?

For marketers looking for the key to enduring brand storytelling, Dove offers a masterclass in purpose-driven marketing.