Can a new legal tech firm launch a brand that feels proven from day one?
Alterspective is a new consulting firm led by seasoned experts, ready to help law firms modernise with ShareDo, a powerful but complex legal case management platform.
They needed was a brand that felt established, not emerging, and importantly united the perspectives of multiple founders into one confident voice. But it had to be done fast. A launch deadline was already in place,
The challenge
Translate a collective brain trust into a single, credible identity.
Build a brand that lawyers would take seriously and IT teams would trust.
And do it quickly, without losing the nuance that made Alterspective different: their ability to bridge legal logic with technical precision.
The thinking: sound in principle, proven in practice.
Tech implementations often forget the people in the process. Workflows look neat on paper but falter in practice: too rigid, too generic, or missing the details that matter.
Alterspective knew better. They see every perspective, from lawyer to IT lead, and take ownership to make sure each system works not just in theory, but in the real world.
Through quick workshops and customer interviews, we turned that mindset into a brand,one built on precision, empathy, and a promise to make things work where it counts: in practice.
Key strategic elements:
Brand messaging and positioning Sound in principle. Proven in practice, anchored in the team’s legal depth, technical clarity, and client-first pragmatism
A fresh visual identity expressing precision and flow inspired by the multiple perspectives of Escher and cubism, and a human touch with custom iconography
A new service framework mapping every stage of the ShareDo journey with clear value for each client role
Website and launch materials: a responsive site, presentation deck, banners, and social media assets that launched the brand as a confident specialist partner from day one
The new identity gave Alterspective a unified, confident presence ready for market. One that could stand shoulder-to-shoulder with global technology partners.
It also gave the founders something less tangible but more powerful: a shared language for who they are and what they stand for.
When a brand is built by experts, clarity isn’t about invention, it’s about alignment. Alterspective already knew who they were; we just helped the world see it too.
Ready to push new frontiers?
We gravitate toward smart people tackling big challenges. Complex products, ambitious goals, and bold ideas pull us in. Let’s make something great together.