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From low Earth orbit to the farthest reaches of creativity, we’re here to chart new perspectives for your brand.
From concrete spikes to cancel buttons: hostile architecture in SaaS
Benches you can't lie on. Cancel buttons you can't find. SaaS are learning from hostile architecture and not in a good way. Here's what that tells us about designing for fit, not just retention.
From Product-Market Fit to Relationship-Market Fit: the future of SaaS
As AI makes SaaS features easier to replicate, traditional product advantages are blurring. What we’re calling relationship-market fit might be the next layer of defensibility.