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From low Earth orbit to the farthest reaches of creativity, we’re here to chart new perspectives for your brand.
Why brand beats features for SaaS in the AI era
AI has redefined the SaaS feature race overnight. When features blur into sameness, brand is the edge that still cuts through. If you’re still betting on product, read this.
From concrete spikes to cancel buttons: hostile architecture in SaaS
Benches you can't lie on. Cancel buttons you can't find. SaaS are learning from hostile architecture and not in a good way. Here's what that tells us about designing for fit, not just retention.
From Product-Market Fit to Relationship-Market Fit: the future of SaaS
As AI makes SaaS features easier to replicate, traditional product advantages are blurring. What we’re calling relationship-market fit might be the next layer of defensibility.