House of brands

haʊs ɒv brændz

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A house of brands is a brand architecture model where each product or sub-brand stands on its own, like Unilever owning Dove, Rexona, and Magnum.

Why it matters
This gives freedom to position each brand for different audiences. But it requires more investment and can be harder to manage.

Myth to bust:
It’s not just for giants. Even small businesses with different services might use this model.

See also
Branded house • Brand hierarchy • Brand architecture