Branded house

ˈbrændɪd haʊs

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A branded house is a brand architecture model where all products and services share the same master brand, like Confluence, Jira and Trello with Atlassian.

Why it matters
This approach builds cumulative brand equity, simplifies marketing, and makes it easier for customers to trust new offerings.

Watch out:
It works best when products align. If they don’t, one misstep can impact the whole house.

See also
House of brands • Brand hierarchy • Brand architecture