Brand positioning

brænd pəˈzɪʃᵊnɪŋ

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Brand positioning is the space you occupy in your customer’s mind; what you’re known for, and why someone would choose you over the competition.

Why it matters
Clear positioning guides everything from messaging to product development. Without it, your brand risks blending into the background.

Caution:
It’s like choosing a hill to defend. If you try to hold every position, you’ll lose all of them.

See also
Brand equity • Differentiation • Brand strategy