Differentiation

ˌdɪfᵊrɛnʃiˈeɪʃᵊn

---

Differentiation is the distinct set of qualities that makes your brand meaningfully different. Not just what you offer, but why someone should care.

Why it matters
In crowded markets, customers need a reason to choose you. Differentiation drives preference, loyalty, and pricing power.

Myth to bust:
It doesn’t have to be dramatic. Even small differences — done well — can create outsized impact.

See also
Brand equity • Brand positioning • Brand strategy