Employer brand

ɪmˈplɔɪə brænd

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Your employer brand is the perception current and potential employees have of your company as a place to work. It’s how you show up in the talent market.

Why it matters
In tight talent markets, a strong employer brand helps you attract and keep the right people and avoid expensive mis-hires.

Watch out:
It’s not what you say, it’s what people say about working for you. Messaging needs to reflect reality.

See also
Employee Value Proposition • Culture • Candidate experience