Brand storytelling

brænd ˈstɔːrɪˌtɛlɪŋ

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Brand storytelling is the strategic use of narrative to build emotional connections with your audience. It’s not just about telling your origin story, it’s about making your audience feel something.

Why it matters
Stories are more memorable than facts. They help you explain complexity, differentiate your offer, and make your brand stick.

Analogy:
Facts are like stars. Stories are the constellations we draw to give them meaning.

See also
Brand personality • Content marketing • Employer brand