Content marketing

ˈkɒntɛnt ˈmɑːkɪtɪŋ

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Content marketing is the strategic use of valuable, relevant content to attract and retain a clearly defined audience, and ultimately drive profitable action.

Why it matters
It builds trust, educates buyers, and positions you as the guide, not just the seller. Especially effective in complex B2B and long-consideration purchases.

Analogy:
It’s like gravity: pull people in over time, rather than pushing messages out.

See also
Brand storytelling • Thought leadership