Employer value proposition (EVP)
[ˌɛmˈplɔɪə ˈvæljuː ˌprɒpəˈzɪʃən]
Your EVP is an expression of the promise you make to talent. What they’ll be part of, how they’ll grow, and why they’d choose you.
Why it matters
It’s your positioning for the people side of your brand. A clear EVP helps attract, align, and retain the right people.
See also
Employer brand • Brand positioning • Candidate experience
