Brand personality

Brand strategy
Written By Nerissa Atkinson

ˈbɹænd ˌpɜ˞səˈnæləti

Brand personality is the set of human traits and emotional qualities associated with your brand. It’s how your brand would act, speak, and carry itself if it were a person.

Why it matters
A well-defined personality makes your brand more relatable and memorable. It guides tone of voice, visual style, and customer interactions.


Myth to bust:
It’s not just about being quirky. Even serious, sober brands have a personality, it just lives in trust, not in puns.

See also
Brand tone of voice • Brand values • Brand storytelling

Nerissa Atkinson
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Brand equity