Brand tone of voice

Brand strategyContent marketing
Written By Nerissa Atkinson

brænd təʊn ɒv vɔɪs

Brand tone of voice is how your brand sounds in writing and speech: the style, cadence, and attitude that make your communications recognisably “you.”

Why it matters
Tone shapes perception. A clear, consistent voice builds trust, memorability, and emotional resonance.

Caution:
It’s not just about a quirky. Tone should reflect your brand personality and serve your audience’s needs.

See also
Brand personality • Brand values • Content marketing

Nerissa Atkinson
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