Recruitment marketing
rɪˈkruːtmənt ˈmɑːkɪtɪŋ
Recruitment marketing is the use of marketing tactics to attract, engage, and nurture job candidates before they apply. It’s talent acquisition with a brand and content lens.
Why it matters
Great candidates have choices. Recruitment marketing helps you stand out early, long before someone hits ‘Apply’.
Caution:
It’s not just advertising jobs, it’s communicating value, culture, and opportunity at every touchpoint.
See also
Employee Value Proposition • Employer Brand • Candidate experience
