Culture

ˈkʌlʧə

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Culture is the shared behaviours, beliefs, and norms that shape how things get done in an organisation. It’s what people actually do and value, not what’s written on the wall.

Why it matters
Culture affects performance, retention, innovation, and brand perception. Internally and externally, it signals what kind of company you really are.

Analogy:
It’s the unspoken operating system behind every decision, every day.

See also
Employee Value Proposition • Employer Brand • Brand values